Apple has announced an annual film festival with a 24-hour challenge for movie makers.
Dubbed, 'Insomnia', the festival takes place on 10 November 2006.
Film-makers will be given 24 hours to turn a script into a movie which they must upload to Apple: "Turn 24 hours of insanity into 15 minutes of fame," Apple urges on the competition website.
"The first ever Insomnia Film Festival challenges you and your team to write, shoot, and edit a short film in just one day," the company explains.
The competition is only open to student videomakers and filmmakers in the US attending an accredited college or university.
Apple will reveal a list of three elements that need to be combined into the movie's story at 5pm Eastern time. If you want to participate, you'll have just 24 hours from that moment to pull a movie together and upload it.
All entries will be made available to the public online. Viewers will be able to rate the movies they find until 3 December. No entry over three minutes in duration will be accepted.
The top 25 entries will be judged by an expert panel, including actor-director Matthew Modine, Flying Karamazov Brothers founder Randy Nelson, documentary filmaker Jon Shenk, improvisational theatre teacher Rebecca Stockley, and Apple Distinguished Educator and professor of media arts and design John Woody.
Winners will be announced in two categories: audience choice and judges' choice. The two winners will get a copy of Final Cut Studio, a copy of Shake and an 80GB video iPod.
All entries must be made on a Mac and compressed as QuickTime movies with a maximum width of 400 pixels.