The Apple Store has been voted the top shop in the UK, beating all other retailers with its cool interiors, shiny gadgets and perpetually happy staff and tut-tutting Apple Geniuses.
The Apple Store’s high prices, however, meant that it wasn’t awarded Recommended Provider status. See: Apple A-Z
The Apple Store topped a survey by influential consumers group Which? that polled 11,784 members of the UK public about shops they’d visited in the past six months. Customers were asked about their satisfaction levels with shops they frequented and the likelihood of recommending it to a friend.
The Apple Store comes out on top (with an overall score of 85%), according to its customers. Shoppers praised its “great atmosphere and products” as well as its “excellent” and “knowledgeable” staff.
The Apple Store unsurprisingly also came first in the Electricals retail category, although it missed out being awarded the honour of being A Which? Recommended Provider because of its high prices. John Lewis, Richer Sounds and Carphone Warehouse ranked below Apple in this category but were awarded the Recommended Provider status.
Previous overall winner department store chain John Lewis dropped to equal 7th but topped five out of eight individual categories, including Department Stores, Clothes, Furniture, Outdoor and Gardening.
Telecoms companies’ retail stores didn’t fare well, with the exception of O2 – which came in at equal 15th and score 72 percent.
Three achieved a score of 69%, and came in at equal 35th. Phones4U scored 65%, and ranked joint 62nd. Vodafone was joint 73rd and scored 64%.
Second from bottom placed EE, which has taken over Orange and T-Mobile, scored just 55% and ranked 99th. Clearly first impressions for the retail arm of UK’s only 4G provider haven’t been great.
The only company that fared worse was newsagent WH Smith.