Apple has taken another step toward selling DRM-free tracks from EMI and other labels through its new iTunes Plus service.
The company released an update to iTunes (version 7.2) late last night which introduced support for new DRM-free music sales, a move first promised by Apple CEO Steve Jobs and EMI CEO Eric Nicoli in early April 2007.
"With iTunes 7.2, preview and purchase iTunes Plus music - new higher-quality, DRM-free music downloads from participating music labels," Apple urges in notes accompanying the software.
The company explains: "The first time you buy an iTunes Plus song, you specify whether to make all future purchases iTunes Plus versions (when available). You can change this setting by accessing your account information on the iTunes Store." However, it's not yet clear where users can find the new DRM-free songs within iTunes.
Introducing new DRM-free music, Nicoli in April said, "Our goal is to give consumers the best possible digital music experience. By providing DRM-free downloads, we aim to address the lack of interoperability which is frustrating for many music fans.
The updated iTunes is available for Mac and for Windows systems. A 29.6MB download, it is available through Software Update or for direct download from Apple's support website.