Organisers of AppleExpo, an exhibition aimed at Apple customers and enthusiasts, are on the lookout for independent Apple experts.

AppleExpo will be held in London's Earls Court on 11-13 May next year and promises "ultimate show for Apple enthusiasts, creative professionals, Mac users and iPhone/iPad/iPod users".

Independent Apple experts are wanted for the Expert Assistance Pavilion at AppleExpo, which visitors can use as a free source of help for anything to do with their Apple products.

"We obviously can't call this feature a 'Genius Bar' because Apple will object, but we certainly know there's a greater resource of expertise in the reseller channel than Apple could ever match in their own stores," said Robert Peckham, consultant for the show.

Independent Mac support professionals who volunteer to work in the Expert Assistance Pavilion for a minimum of three hours on any of the three days of the exhibition will get free tickets to the show, free on-stand refreshments, and other rewards from the sponsors of the pavilion and the show.

All volunteers must have at least one recent Apple support certification, or a minimum of five years experience of support in the reseller channel. Applications from Apple staff with Genius Bar experience will also be considered, organisers said.

AppleExpo is an independent exhibition event and is not supported, sponsored or endorsed by Apple. There are 120-plus exhibitors expected and tickets cost £15 provided you buy them before 31st March 2012. Tickets will cost £20 thereafter.