Apple CEO Tim Cook has met with Beats Audio boss Jimmy Iovine to discuss a future music streaming service, according to new reports.
Reuters cites "three people familiar with the situation" who claim that Apple and Beats have been in talks about a potential partnership surrounding Beats' planned music streaming service, dubbed "Project Daisy".
Meetings are believed to have taken place in Los Angeles in late February, during which Cook wanted to find out more about Beats' upcoming Project Daisy, the subscription-based music service that was announced in January.
While the two CEOs didn't discuss specifics of a deal, Cook was interested in finding out about Daisy's business model and its rollout plans, the report says. Currently, little is known about the specific details of Daisy, though a press release describes that the service will "bring an emotional connection back to the act of music discovery."
Eddy Cue, Apple's senior vice president of internet software and services, is also said to have been part of the meeting, which was "informational" and "covered a broad range of music-related topics," said the sources.
This week, Beats announced that it has secured $60 million in funding for Daisy from several investors, which should allow the service to be launched later this year.
Apple has been rumoured to be working on a music service, dubbed 'iRadio', for a while now, with the introduction of a new dedicated Radio button in iTunes 11 sparking speculation that the company is working on a Spotify competitor that could arrive this year.
In February, new Radio buttons were discovered in iOS 6.1, adding evidence to the theory that Apple is considering launching a personalised, subscription-based music streaming service.
BTIG research analyst Richard Greenfield said in January that he predicts Apple will launch its rumoured 'iRadio' service this year, calming that Apple is in negotiations with music labels to gain access to song catalogues.
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