The battle between legitimate and stolen digital music will be in focus when independent labels meet for the next MusicTank debate next week.
The music industry think-tank has gathered together a collection of leading lights from across the industry, who are getting together to figure out how to make paid-for music downloads more attractive to music fans.
It's a non-trivial debate for the industry. Illegal file-sharing now outstrips legal sales by a factor of 40.
The A-list of speakers includes Arctic Monkey's label chief, John Dyer of Domino Records, Buzzcocks and Culture Club artist Malcolm Garrett.
Michael Bayler (marketing strategist, co-founder and creative director of The Rights Marketing Company); Professor Merlin Stone (author and brand consultant) and Tammy Smulders (marketing consultant) will also sit on the discussion panel.
The panel will look at numerous strategies that may help boost online music's capacity to attract paying customers, including:
Extra “added-value” content;
More convenience and mobility;
Better sound quality;
Creating deeper connections with artists.
The event takes place on Tuesday 27 March at Bertorelli's in Central London. Attendance costs £30 (£25 for music trade body members).
All places must be booked and paid for in advance at MusicTank's website.