The BBC has confirmed plans to make streaming TV services using its iPlayer software available to the iPhone and iPod touch, "within weeks".
This will be the first time the broadband TV service has been available beyond PC and Mac computers.
This news follows the broadcaster's introduction of selected television shows through Apple's iTunes Store service yesterday and the official launch of Mac supporting streaming services through iPlayer in December.
"We have seen good and consistent growth in the daily consumption of programming and it doesn't look to be in any way plateauing," said Ashley Highfield, the director of future media and technology at the BBC.
"While it's still early days, early indications are that BBC iPlayer is having a significant effect in attracting new users to bbc.co.uk," he added.
BBC is introducing new features on the BBC iPlayer homepage, including improved navigation options and programme recommendations.
Over 17 million programmes have been streamed or downloaded on demand on BBC iPlayer in the first seven weeks since its marketing launch, according to the latest figures from the BBC, with up to 500,000 views per day.
The top ten TV shows streamed or downloaded through iPlayer are as follows.
1. Doctor Who
2. Louis Theroux Behind Bars
4. Ashes To Ashes
6. Six Nations Rugby
7. Top Gear