The BBC wants other UK broadcasters to work with it to create a new online TV-show portal.
The company's proposals are being described as an attempt to create an alternative to iTunes video downloads in a Financial Times report.
According to the Financial Times, John Smith, chief executive of BBC Worldwide, said the BBC's online service (which uses iPlayer software and doesn't yet support Macs) could be a virtual Freeview.
The report explains: "iPlayer could be like Freeview in creating a new digital platform for broadcasters, giving them a chance to control their own destiny, but like Sky in its opportunities for monetisation."
The full article is available here, though only to FT.com subscribers.