Bear Grylls pays a visit to the flagship Apple Store, Regent Street on Thursday 9 December 2010, to talk about his work.

"Bear Grylls has climbed Mount Everest, served in the Special Forces and been named the UK’s Chief Scout," notes Apple. "Meet this best-selling author and host of the worldwide TV series Born Survivor as he talks about his adventures. Bear will share some of his survival knowledge and he’ll give us a look at his new app, The Bear Essentials."

Available from Apple iTunes App Store, more details about the The Bear Essentials can be found here.

The free event starts at 7pm on Thursday, all are welcome.

The Apple Store is located at 235 Regent Street, London, W1B 2EL, 020 7153 9000. The nearest tube station is Oxford Circus.

Bear Grylls: The Bear Essentials