Apple's iPod is the most popular brand among US college students, who also like Facebook more than MySpace, new research shows.
Anderson Analytics' third annual autumn brand survey of college students puts Apple's iPod firmly in the lead, at least in terms of consensus mindshare.
Apple was also ranked as the number two overall best brand by 17 per cent of the students; ranked numbers one and two as most anticipated products with iPhone and new iPod versions; ranked numbers one and two in product recommendations with iPod followed by Apple products in general; and ranked number six in most popular commercials, AdAge reports.
Anderson Analytics asked students (aged 18-24-years-old) to talk about their likes and dislikes as well as brand affinities and media consumption.
The survey found that female students are more likely to use social networking services such as Facebook or MySpace than males.