CBS plans to relaunch CBS Records as a new label for the digital age.
CBS Corporation CEO Leslie Moonves confirmed the plans late last night, adding that plans exist to make songs, music videos and other music-related content from CBS Records available for purchase and download at the iTunes Store.
CBS Records will build a select roster of artists from the limitless ranks of independent musicians who write and perform their own songs, with an initial focus on digital distribution of their content. In addition to the iTunes Store, the music will be offered through the label's own website, at www.cbsrecords.com.
"CBS is one of the most powerful entertainment brands in the world, and music represents a natural and complementary extension of our content assets," said Moonves. "With more consumers choosing the online download model as the preferred way to purchase their favourite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission."
CBS Records has signed several artists to its initial talent roster, including Will Dailey, PJ Olsson, and Senor Happy. The label has a long history dating back to 1938 and has previously been home to Aerosmith, Tony Bennett, Miles Davis, Bob Dylan, Earth, Wind & Fire, Billie Holiday, Billy Joel, Frank Sinatra, Bruce Springsteen, Barbra Streisand, and more. In 1988, CBS Records was acquired by Sony and a few years later its assets were integrated into Sony Music Entertainment.