Apple's award-winning industrial designs seemingly reflect those of German firm Braun during the '50s and '60s, an

interesting report declares.

A report on Gizmodo contrasts the work of Apple designer Jonathan Ive and Braun's Dieter Rams, offering images of contrasting products from both companies.

Rams is (or so it's claimed) a clear influence on Ive, with both men sharing a passion for "simplicity" and "honest design".

The report includes pictures of some of Rams' work, much of which is on show at the New York Museum of Modern Art.