The time has come: Apple will soon present new iPhones, new iPads and other new devices. If you buy a new Apple product right now you may well regret it when Apple launches its new ranges that surpass the features of the current products - and price reductions accross the range may mean that the bargains you pick up now don't look so good in a month or so.
These are the products to think twice about before you buy.
It's not so long since the MacBook Air was updated so you may be thinking it's a good time to buy, but we'd advise that you hold off a little while longer.
There are rumours that Apple will bring a new MacBook to the market by the end of the year and that may be a more attractive option than the current MacBook Air (or the entry level 13in MacBook Pro for that matter).
This new MacBook is rumoured to be a new 12in MacBook with a fast and powerful Apple Silicon processor, extremely long battery life, small and light, and with a low starting price (estimated as $800/£800). Read more about the new Silicon MacBook here.
The iPhone SE is certainly one of Apple's most attractive offers, but Apple will soon be introducing a strong competitor.
The new iPhone 12 will replace the iPhone 11, and for the first time there will be a smaller version with a 5.4in screen. Compared to the iPhone SE this new iPhone may offer a larger OLED screen, a better camera, and Face ID.
For many users the iPhone 11 was simply too big and heavy and that is a flaw that Apple apparently wants to fix with the iPhone 12. If your motive for buying an iPhone SE is to get a smaller handset then you may well be disappointed in a month when the smaller iPhone 12 arrives.
Alternatively, if you are buying an iPhone SE because you want the cheapest phone be aware that the bargain price you see now may well be reduced further when the new iPhone 12 arrives. In fact the new mini iPhone 12 could be priced closer to the iPhone SE and, as a result, look like a better deal and potentially become Apple's best-selling iPhone. Read more about the iPhone 12 here.
iPad 10.2 & iPad Air
Apple's iPads with Touch ID (the standard model with 10.2in screen and the iPad Air) are due to be updated soon so if you buy one now be prepared to be disappointed when a new model arrives.
According to leaker Jon Prosser we could see a new iPad as soon as 7 September.
It's uncertain which iPad models will be updated, but when they arrive you can be sure that there will be a faster processor. According to the latest rumours, Apple is planning a completely new design with Touch ID moving to the power button to allow for a larger display.
Another thing to keep in mind: When the new iPads arrive the other older models will see a price drop, which could make the price you pay now less of a good deal. Read more about the new iPad here.
If you buy an Apple Watch 5 now be prepared to be disappointed in a few weeks or even days! A new Apple Watch 6 is expected to appear soon and you can expect stronger performance and new functions.
It's not only the Watch 5 that could lose out: Apple still sells the Watch Series 3 at a low price, which could look attractive right now, but might be even more attractive if Apple reduces the price of the Series 3 further when the Apple Watch 6 launches. Read about the Apple Watch 6 here.
Apple's AirPods and AirPods Pro haven't been updated yet this year and if Apple wants the Christmas business we may see new models soon.
However the rumours suggest that we may have to wait a little longer. So should you buy the current AirPods for Christmas? One reason to hold off is that some consider the fit of the AirPods to be too small for people with larger ears - the AirPods Pro on the other hand have have various ear buds so you can find the best fit for you.
With that in mind we'd suggest you can buy the AirPods Pro with reservation, but don't buy the standard AirPods. Read about the new AirPods here.
iPhone 11 Pro
We've already mentioned the iPhone SE, which it seems will soon be getting some competition in the form of a smaller iPhone 12 model. What about the bigger iPhone 11 Pro?
Apple will soon introduce the new iPhone 12 Pro, which will surpass the 11 Pro in terms of power and features, and will boast 5G. However, according to rumours, it won't launch until November. If you are impatiently waiting for 5G you will have to wait a little longer.
If you aren't bothered about the new features and 5G should you buy the iPhone 11 Pro now? We'd suggest waiting because when the iPhone 12 Pro launches we are sure to see Apple reduce the price of the iPhone 11 Pro. (If you really can't wait, here are the best iPhone 11 deals).
Apple last updated its Apple TV hardware in 2017 so the current top of the range model is now three years old and powered by the A10 chip used in 2016's iPhone 7 and 7 Plus.
If that's not bad enough it's price is staggeringly high, starting at £179/$179 (there's also a cheaper model that's five years old and costs £149/$149).
Not only do we advise against buying one because it's so overpriced, you don't actually need an Apple TV now that many TVs, and devices like Amazon Fire and the Roku, offer the TV app and AirPlay 2. The rumours suggest that a new Apple TV is in the pipeline, so we'd suggest holding out for that. Read about the new Apple TV here.
This article first appeared on Macwelt.