Apple’s late co-founder and CEO Steve Jobs has the cover story of Wired this issue. The cover story asks “Do you really want to be like Steve Jobs” and shows him with both a halo and devil horns. The feature looks at Jobs’ management style and the effect it has had on tech leaders.
The cover illustration describes Jobs as a “Buddhist… and a tyrant” and a “Genius… and a jerk”.
Reports claim that the feature “borrows heavily” from the Walter Isaacson biography of Steve Jobs. We saw Isaacson deliver a lecture about Steve Jobs in which he made it clear that anyone looking to copy Jobs management style would be misguided if they thought it would make them as successful as Jobs.
Isaacson said: “People have written about this book being a guide for managers. People tell me, 'I'm like Steve! I push people to perfection. But you don't need to push people to be like Steve, you need know how to be a genius at creating things, not just driving people crazy.”
Just before that lecture, Isaacson had summarized a set of leadership lessons he attributes to Jobs. Isaacson’s The Real Leadership Lessons of Steve Jobs was published in the Harvard Business Review April Issue. He wrote: “In the months since my biography of Jobs came out, countless commentators have tried to draw management lessons from it. Some of those readers have been insightful, but I think that many of them (especially those with no experience in entrepreneurship) fixate too much on the rough edges of his personality.”