Twentieth Century Fox and Paramount have joined Disney to offer new release films for purchase through iTunes in the US.

It's a major step because Disney was, until now, the only major studio to offer its new releases in this way. Fox began offering Juno for purchase earlier this week on the same day it shipped the movie to retailers. Paramount meanwhile is offering Beowulf for purchase (this shipped on DVD in February in the US).

A Fox representative told Variety it’s "likely" the studio will offer more new releases for sale in the future, while Paramount is currently only “experimenting” with selling new release films on iTunes, according to a studio spokesperson.

Fox was the first studio to offer a digital copy feature that enables purchasers to legitimately transfer films from Blu-ray discs to Apple devices; Lionsgate has since followed suit.