Apple's vice president of hardware product marketing Greg Joswiak is the subject of a recent CNN Money interview.
Joswiak talks extensively across several topics, from Apple's general resurgence to its decision to innovate its way out of the post dot-com bubble to the company's key advantages with its product development.
"I always like to think about the success that we’re having now, much of it goes back to decisions we made then (in 2000/2001). Because a lot of companies were laying people off, tightening the belt, and if you remember, we were very vocal about saying we were going to innovate our way out of this. And we made some courageous decisions. We didn’t lay people off. Instead we invested in our products like we never had before. We invested in the OS X transition," he said.
Joswiak also confirmed the company's anticipation that development for the iPhone and the iPod touch will be significant, predicting "all kinds of fantastic and great" applications for the devices when Apple ships the legitimate software development kit it plans to make available in February 2008.
Joswiak also points out that the release of the iPod touch hasn't cannibalised iPhone sales, "one's an iPod and one's a phone," he explains.
The Apple vice president also offers some glimpses at Apple's iPod market share, revealing this to be "about 58 per cent" in the UK, 60 per cent in Japan, and that it has climbed now to 28 per cent in France and Germany from single digit marketshare "a couple of years ago". Joswiak expresses some optimism for the stimulation of iPod sales in other markets in future.
But perhaps the most telling statement is buried at the end of the report: "We try to understand as we develop our product road map, what’s going to be exciting in the future. And that’s one of the advantages we have over our competitors. Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, we’re beyond them. We’re one or two generations beyond, moving faster than they are," Joswiak adds.
You can read the entire interview here.