Famed US toy manufacturer Hasbro plans to launch a 3D Viewer for Apple's iPhone and iPod touch.

According to Associated Press, Hasbro will unveil the device - My3D – to investors on Tuesday with a view to start selling the device next spring.

Priced at $30, My3D, which resembles a pair of binoculars, promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content according to the news source.

Along with gaming, Discovery, Sony and Imax have all signed up to provide content for the device, while Hasbro has been working closely with Apple during the development stage to ensure the launch is a success.

A selection of "3D" apps will be available from the iTunes App Store to support My3D early next year.

Hasbro My3D for iPhone and iPod touch