According to research from InMobi, Nokia smartphones are more popular than Apple's iPhone as a platform for mobile advertising. InMobi found 48 per cent of all its display ad impressions were carried on Nokia handsets in July, while Apple had 8 per cent of the market.
Nokia led the way in July 2010 with almost 10 billion impressions, while Apple had almost 1.7 billion impressions.
Google's Android platform had just over 711 million impressions.
Founded in 2007, InMobi is one of the fastest growing global mobile advertising networks, promising to deliver the best results to its partners through its intelligent mobile advertising solutions.
Additionally, InMob found Europe was the most successful market globally for mobile advertising, where Nokia also dominates.
"Europe combines the wealth and media sophistication of a developed region with the complexity that often defines emerging markets such as Africa and Asia," said said Rob Jonas, vice president and managing director at InMobi Europe.
"Namely multiple languages and an inherent fragmentation due to cultural and geographic boundaries. Additionally Europe has an emerging developer culture and an evolved consumer use of mobile phones relative to other regions."
Apple launched its own iAd mobile advertising network on 1 July this year, for devices running its iOS 4 software platform. According to analysts at Gartner, Apple's iOS has a 14 per cent operating system market share
"iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favourite apps," said Steve Jobs, Apple’s CEO at the time.
"iAds will reach millions of iPhone and iPod touch users - a highly desirable demographic for advertisers - and provide developers a new way to earn money so they can continue developing free and low cost applications." Apple added, the iPhone maker had iAd commitments for 2010 totaling over $60 million (£38.66 million), which Apple claimed represents almost 50 per cent of the total forecasted US mobile ad spending for the second half of 2010.
iAds will also be available on the iPad in November, when Apple releases the iOS 4.2 update.
Launching 'A Global View of Mobile Advertising - July 2010 Report,' InMobi claimed Apple faced a tough time globally making a succes of mobile advertising.
"Apple iOS will face much stiffer competition from Nokia and Android globally. While data suggests tremendous potential and continued success for Apple, its closed nature and premium price points compared to major competitors in emerging markets offers a much greater challenge for the device giant than in existing developed markets."
'A Global View of Mobile Advertising - July 2010 Report,' can be download via the InMobi website.