The queue at the Apple's Regent Street London store stretched a few streets beyond the Apple Store.
First in the queue was Jewels Lewis (right) who arrived outside the Regent Street Apple Store at 7.30am on Thursday.
Queueing is hard work
More people queueing outside the Regent Street Apple Store
At the Covent Garden store people queue patiently
Crowds gather at the Covent Garden Apple Store.
Covent Garden is transformed into a sea of people by Apple.
The first person out of the Apple Store Regents Street with his iPad
Next out of the Regent Street store, iPad in hand
Stealing the limelight. The first in the queue soaks up the attention in store.