Gameloft has announced plans to introduce over 15 iPhone/iPod touch games by the end of 2008. The mobile gaming company's developers have already begun using Apple's newly-released beta iPhone SDK. It's a natural fit, as the company already produces games for the iPod.

"The iPhone gaming environment opens a new era in mobile gaming and is exactly what we've been waiting for," said Michel Guillemot, president of Gameloft. "The Apple iPhone has changed the way consumers perceive and interact with their mobile phones, and the release of the SDK is a tremendous opportunity for Gameloft to apply its creative and innovative approach to mobile gaming."

Apple has won major support from various games developers, with Electronic Arts, ID Software, Sega and Freeverse already engaged in producing titles using the new SDK.