Rockstar Games has hired the advertising talent behind the first-generation of iPod advertisments to run its marketing team.

The company has taken on Alex Moullé-Berteaux as the its new head of marketing, with immediate effect.

Moullé-Berteaux was responsible for the worldwide Mac and iPod marketing campaigns in his previous appointment at Apple's long-term advertising agency, TBWA. He was worldwide group account director for the Apple account.

"We are very excited to bring Alex on board," said Sam Houser, founder and executive producer of Rockstar Games.

"The creative, marketing, and branding experience Alex brings, as well as his background in the technology and entertainment industries, will help us realise our mission to propel the compelling games we create to the centre of the entertainment industry."

Moullé-Berteaux said: "I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent responsible for building the industry's leading publishing label."