New research shows iPhone users spend more time exploiting its full set of multimedia features than they do making calls, claims iSuppli.
The figures, which track iPhone usage patterns among US users, show that while users of all types of mobiles use their phones for voice calls 71.7 per cent of the time, iPhone users spend just 46.5 per cent of their time with the product making such calls.
US consumers spent 12.1 per cent of their iPhone usage time accessing the Internet, against 2.4 per cent for all mobile phones on average. iPhone users also spent 11.9 per cent of their usage time listening to music or other audio, compared to just 2.5 per cent for all mobile handset users.
"This usage pattern shows Apple has succeeded in producing a true convergence product that consumers like to use for multiple purposes," said Greg Sheppard, chief development officer for iSuppli. "Apple has come as close as anyone to achieving a balanced convergence in mobile-handset features and usage," he added, as reported by DigiTimes.
Email is also popular, with owners spending 10.4 per cent on the task. This contrasts with 2.8 per cent usage on other mobile phones for that purpose.