iTunes is the dominant music download platform with the biggest recognition among US teenagers, new research claims.
The latest Tempo Digital Music Brandscape study from Ipso Insight reveals that Apple's music service became more widely recognised in the US last year.
The report states that 66 per cent of people aged 12 and over were aware of iTunes last year, compared to 57 per cent the preceeding year. Awareness of Napster declined slightly.
iTunes was also rated as the best music download service in comparison to Napster, with Apple's sevice gaining groung year-on-year (climbing from 33 per cent to 41 per cent against Napsters fall to 11 per cent from 22 per cent).
“While iTunes’ awareness gains in 2006 have been salient, many industry watchers had anticipated them,” states Matt Kleinschmit, vice president of Ipsos Insight and author of the Tempo study.
MySpace also featured highly in the research, with awareness of the service climbing from 16 per cent in 2005 to 54 per cent last year, the research claims.
Survey data was collected between 21-30 August 2006, via a web-based representative sample of 1,501 US music downloaders aged 12 and above.