Record labels may get flexible pricing in exchange for offering DRM-free songs through iTunes, reports claim.

Apple wants other music labels to emulate EMI's recent decision to sell its complete music catalogue online at high-quality without digital rights technology attached.

Labels meanwhile want subscription-based music services and have wanted flexible pricing for years.

Apple is discussing the latter option in this year's riund of licensing talks with major labels – offering flexible pricing in exchange for labels following EMI's lead to ditch the DRM.

"At this point, no one can ignore Apple or what Apple wants, given its position in the marketplace," said Jupiter Research analyst Michael Gartenberg. "The fact that they were able to do this deal with EMI puts more pressure on some of the other labels to follow suit."

Apple refused to agree to flexible prices during last year's discussions with the music industry, instead signing a one-year license to distribute their songs.

Jobs is attempting to convince music executives that the people who share tracks through file-sharing networks are those who rip music from CD.

iTunes users are willing to pay for the convenience of downloading music online, and don't want the hassle of DRM systems to protect content they have no interest in abusing.