Fans of the US version of football will be able to download highlights from this year's Super Bowl exclusively from the iTunes Store.
It's the first time these sporting moments have been made available online. According to the National Football League (NFL), it will make highlights from the game available to buy ($1.99) the day after Super Bowl takes place.
A 90-minute video from the game will also be made available.
It's an extension of an existing deal between Apple and the NFL. Highlights from games have been made available through the iTunes Store since September 2006.