Apple CEO Steve Jobs isn't afraid of the big bad Zune.
The iPod is five years old on October 23, and Jobs spoke with Newsweek about Apple's category-defining music player.
He dismissed critics who say that the iPod's days are numbered simply because the device is so popular: ""That's like saying you don't want to kiss your lover's lips because everyone has lips. It doesn't make any sense," he told senior editor Steven Levy.
"We don't strive to appear cool. We just try to make the best products we can. And if they are cool, well, that's great," he added.
Jobs is unimpressed with Microsoft's Zune, which allows users to exchange songs. "It takes forever," said Jobs. "By the time you've gone through all that, the girl's got up and left!"
The company CEO remains focused on the iPod as a music player, saying "It's hard to imagine that music is not the epicentre of the iPod, for a long, long, long, long, long time. Music is so deep within all of us, but it's easy to go for a day or a week or a month or a year without really listening to music. And the iPod has changed that for tens of millions of people, and that makes me really happy, because I think music is good for the soul."
On iTunes prices, Jobs explained Apple's determination to keep them at 79-pence as being a necessary strategy to combat piracy. If iTunes prices climbed: "Many [users] will say: 'I knew it all along that the music companies were going to screw me, and now they're screwing me.'"
The result would be that music fans would stop using iTunes, he said: "We would never recover their trust."
You can read the Newsweek interview in full here.