Enderle Group analyst Rob Enderle has questioned Steve Jobs views of the audience of the smart television he believed he had “cracked”. The analyst points out that Jobs didn’t actually think very highly of the television audience.
“Steve Jobs certainly thought he had come up with something that could transform TVs as he transformed the music industry,” Enderle told Forbes. “But … unlike music, which he liked, he hated TV and thought it contributed to a nation of stupid people. It is far harder to build something that meets the needs of an audience if you think that audience is stupid.”
Perhaps Jobs views of the television audience changed, as his view that people would never watch video on an iPod did. Today people choose to watch TV shows on many devices, and many catch up later, not watching when the programme itself is broadcast. There is also an element of social networking built in, with viewers discussing shows in real time via Twitter and Facebook.
Azita Arvani of the Arvani Group noted this social networking side of television viewing. She told Forbes: “The combination of voice activated controls using Siri and ability to do FaceTime could create a stunning revolution in social TV behaviour.”
She added: “We can watch a game with our friends across the globe, as if we are sitting in the same room without sacrificing our comfort of lounging on the couch and doing any unnatural geeky behaviour. We could tweet about our favourite TV shows, or even group tweet even if we are on different locations.” All of this, of course, would be enabled by a WiFi connection, she also said.
The analysts were speaking in reaction to last week’s news that Foxconn boss, Terry Gou, had ‘confirmed’ that Apple is working on a HD television set, dubbed the iTV.