UK act, Keane, plan to release a limited edition of their 'Nothing In My Way' single on a USB memory stick, which will be sold at HMV.
Just 1,500 of the new format release will be manufactured. CD, vinyl and digital formats of the single will also be made available.
The special release comprises the music, a video, a selection of screen savers and a link to a secret page on the band website.
'Nothing In My Way' ships on 30 October and will cost £3.99. The 512MB memory stick will be sold in standard CD packaging, with the device shrink-wrapped to the sleeve artwork.
Jon Turner, general manager at Island Records said: "We wanted to offer the fans something unique, and this format gives the user a whole host of benefits, ranging from the obvious in terms of content delivery, to the fact that it can be re-used as a content holder. It's the ultimate in added value."