Apple's latest iPod touch TV advertisment was screened on US network Fox during American Idol last night.

The new ad, which is available now to watch through the Apple website, features ten of the devices laid out on a wooden pine table.

The camera focuses on some of the devices - each of which is showing a different feature - during the ad, with a pair of hands reaching out to grab the device with the slogan "Everybody Touch" popping up on-screen.

The ad pushes the device's Safari, Weather, Mail, Notes, image browser, Cover Flow, Maps and video playback features.