Online DVD and Blu-ray rental subscription service LOVEFiLM has launched a new application for iPhone and iPod touch.

The LOVEFiLM application allows members to search and browse through LOVEFiLM’s choice of over 65,000 titles across DVD, Blu-ray and games and add titles to their rental lists.

LOVEFiLM members can view film synopses and cast lists, view over 80 million ratings, manage their rental lists and change priority settings to ensure they get to rent the latest releases.

Users can search by title, actor or director, or browse titles by genre or hot lists, and customise search settings by including or excluding from search results via Search Preferences in the Settings tab.

Non-LOVEFiLM members can also download the app to use as a film information and review source.

Available from the Apple iTunes App Store, LOVEFiLM is free and requires the iPhone 3.1 Software Update or later.

Launched in 2004, in just over six years LOVEFiLM has grown to become the UK’s third largest home entertainment subscription service and was also ranked the third largest website in the Hitwise Shopping and Classifieds - Video and Games industry 2009 data.

DVD rental options start at £3.99 per month for two film rentals, rising to £15.99, which offers unlimited rentals and the ability to rent three films at one time.

Packages include unlimited disc rental each month, free postage and no late fees.

LOVEFiLM also offers a range of games rental options for XBox 360, Xbox, PS3, PS2, Wii and DS.