Apple has increased the online storage on its .Mac service to 10GB, up from 1GB; and increased the monthly data limit to 100GB.

The new .Mac service was announced by Apple chief Steve Jobs at the 7 August Apple special event in San Francisco.

Apple's .Mac service enables Mac users to back up their Mac systems, plus store and share digital files online. It integrates with the iLife suite of programs to enable online sharing of digital media such as photos and videos. The service had previously been criticised for offering too little, for too much - it is expected the increased storage space will go towards alleviating these criticisms.

.Mac is available as a subscription-based service for £69 (including VAT) per year for individuals and £120 (including VAT) for a Family Pack which includes one master account and four sub accounts.