Shure UK has launched its Macworld Best In Show award-winning Music Phone Adapter (MPA), the latest addition to its range of audio accessories.

This is a sleek modular accessory that converts Shure Sound Isolating Earphones into a stereo headset and allows Apple iPhone users to switch seamlessly between listening to music and talking on the phone.

Paul Crognale, marketing manager, Shure Distribution UK, said: "The iPhone promises to change the face of the music phone industry by getting serious music lovers to make the leap to a converged device, and having the option to now use our sound isolating earphones along with the MPA should keep serious music lovers even happier.”

The MPA features include a low-profile VoicePort microphone that's controlled by a single controller. The device ships with a two-year warranty and costs £41.