The notion that music from The Beatles will appear soon online, most likely through iTunes, continues to generate wide press attention, despite one denial of the story published last week.
In a sense, the long-standing expectation of the release is generating its own "boy cries wolf" effect, as claims that songs from the Fab Four will be made available online appear to be made every few months.
However, this latest batch of reports seem more strident than before, with major media outlets claiming Beatle Sir Paul McCartney has made £200 million through licensing the tracks
However, McCartney isn't the only rights-holder who has to agree the move. And Apple Corps., which manages the band's legacy and has the surviving Beatles and the families of George Harrison and John Lennon on its board, last week dismissed the claims as "rumour and speculation".
Despite the confusion, expectation remains high, with Ladbrokes predicting Yesterday will be the next number one from the band, and analysts predicting music from the band will storm international sales charts.
EMI is understood to be keen to make the moment happen, while McCartney has described the deal as all but done, though he hasn't confirmed a date for the release. "It's all happening soon," he said. "The whole thing is primed, ready to go."
Music industry analysis firm, MusicAlly, predicts music from the band will be made available first exclusively through iTunes, possibly accompanied by a special edition "Yellow Submarine" iPod.
The story continues.