Car maker Toyota is preparing for the pan-European launch of its new iPod integration kit.
The company has hired advertising agency Madhouse to help with the launch, which will run across 35 European countries.
The iPod integration kit lets Toyota drivers plug an iPod into a dock housed inside the glove compartment, and lets them control the music player using controls situated on either the steering wheel or the car radio.
Toyota is one of many car companies now making designs on iPod integration. Many manufacturers offer their own such solutions.
For example, in recent weeks, Renault revealed its iPod-compatible new Espace range, while Kia launched former Jam members Brice Foxton and Rick Buckler on a UK tour – driving an iPod-integrating Kia Sedona.