News Corp's MySpace is attempting to extend its brand with the introduction of its own music service.

The move, which yet again is being reported as an attempt to dent iTunes dominance in online music, could see tracks sold free of copy protection.

MySpace is approaching record labels to secure permission for the launch of the service, MySpace Music. The service would also allow users to play music on their computers while logged into the site, a kind of limited free subscription model.

The company hopes to pay for the streaming music services with advertising while it takes a cut of revenue raised from song sales. Some speculate the service would also sell band merchandise and tour tickets.