Where next for Apple? We've had two big events already in 2019: the launch of new subscription services TV+, News+ and Apple Arcade, plus Apple Card, on 25 March and the unveiling of the new Mac Pro and display at WWDC, along with the details of the new OSs. But if you think that's it for Apple's year you're in for a surprise. There will be big announcements very soon.

Our estimated date for the next Apple Event is 10 or 11 September. We expect to see new iPhones!

Since we made our prediction an asset in the seventh beta of iOS 13, named HoldForRelease, has appeared indicating the date will be 10 September, via iHelp BR, more below.

In this article we outline what you can expect from upcoming Apple events: when they will happen, and the products and services that will be announced. We'll start with the September event, at which Apple tends to unveil its newest crop of iPhones. (We also have a predictions article that looks in more depth at Apple's plans for this year and beyond.)

Apple's big events tend to happen at roughly the same four times annually:

  • March, or spring (education and creativity themes, often includes iPads)
  • June (WWDC - mostly software, sometimes high-end/pro hardware)
  • September (iPhones and Apple Watches)
  • October (iPads and sometimes consumer-focused Macs)

Read on to find out when the next Apple event will take place...

Apple Event iPhone

September 2019 iPhone Event

The September Apple event is usually the highlight of Apple's year. That's when the company launches new iPhones (although in the past iPhones have very occasionally launched in the spring or at WWDC).

The Apple Watch tends to get an update at this event as well, and we can expect the company to release the next version of macOS and iOS software (which were demonstrated at WWDC, but not released in their final form).

This year we are expecting to find out much more about Apple's new streaming service, along with all the TV shows that the company has been making for it. You can expect to find out exactly when the first shows will be available to watch and how much you will have to pay Apple for the TV+ service.

What is the date of the September iPhone event?

We don't know for sure, but we can usually guess based on previous year's events, that looks like this:

  • Wednesday 12 September 2018
  • Tuesday 12 September 2017
  • Wednesday 7 September 2016
  • Wednesday 9 September 2015
  • Tuesday 9 September 2014
  • Tuesday 10 September 2013
  • Wednesday 12 September 2012

With those dates in mind we expect that the event will fall on 10 September or 11 September 2019. It now looks like Tuesday 10 September will be the more likely date, based on assets in the iOS beta.

iHelp BR, a Portuguese language site, discovered the date in the 7th developer beta version of iOS 13.

According to that site, internal system files revealed the date on the Calendar icon. Tuesday 10 is the date shown - so that's not 10 August (a Saturday). Last year a similar icon showed 12 September which turned out to be the launch date.

If you are thinking that it might be a coincidence, the fact that older phones show Monday 23 as the date, which is expected to be the date that iOS 13 arrives. 

We're sure to be inundated with rumours about the new iPhones in the run up to the event, so stay tuned for more information about what to expect.

What will Apple launch at the September event?


There will be one or more new iPhones for 2019. We have all the details about the new 2019 iPhone 11 models here.  Rumours include the switch from lightning to USB-C, an improved triple-lens camera, and more.

16in MacBook Pro

There are rumours that Apple will introduce a new MacBook Pro in September or October, so we could see it at this event. That's despite Apple updating the MacBook Pro already this year, including the 13in entr-level yMacBook Pro as recently as July.

This new MacBook Pro will have a bigger 16in screen though and there are rumours that it may replace the 15in model.

Read about the 16in MacBook Pro here.

Mac Pro & Display

The Mac Pro might get a mention at the September event if Apple is ready to start shipping the new Mac Pro machine.

iMac Pro update

We are hoping to see a next-generation iMac Pro soon, although the September event would be an unusual time to announce it - maybe Apple will release a press release about it in the run up to the event as it has been doing in 2019. Here's our article about the next-generation iMac Pro.

Mac mini update

Like the iMac Pro, we may just see a press release about a new Mac mini in the run up to the September event. 

Mini Apple TV

With Apple launching its TV+ subscription service, how about a smaller, cheaper Apple TV to go with it? If Apple wants to reach the masses with its service, a dongle that will let them stream Apple's new content to their TV sets could be an essential part of the equation.

Alternatively Apple has already come to an agreement with a number of different TV manufacturers to enable AirPlay 2 compatibility on their sets, so perhaps there will be no need to use an Apple TV to stream Apple's new content. Even Roku will be including the new service on its devices.

We look at the rumours about the mini Apple TV stick here. Plus read all about Apple TV+.

New HomePod and HomePod mini

Apple's also rumoured to be gearing up to launch a new HomePod and potentially a HomePod mini in 2019. The latter is probably wishful thinking, but such a move would, presumably, help Apple gain market share in the smart speaker space.

Read about the Mini HomePod and HomePod 2.

Over-ear headphones

There were new AirPods announced earlier in 2019, but the company is also said to be planning to introduce some new over ear headphones and we could see these in September.

We've collected the most plausible and interesting rumours about the StudioPods.

10.2in iPad

There are rumours that Apple is gearing up to launch a new version of the iPad - currently the cheapest iPad you can buy.

The new iPad will have a bigger screen than the current model, predicted to be 10.2in rather than 9.7in.

Read about the new iPad here.

iPad Pro

As you will see if you read the section below, we aren't expecting an October event in 2019, so Apple might include the new iPad Pro in it's September keynote along side the 10.2in model above. This might help it 'sell' the new iPad-related features in Catalina... Read more about the 2019 iPad Pro here.

October 2019 Event

The October event doesn't happen every year, but when it does it tends to focus on iPads and consumer Macs.

In 2018 we saw Apple update the iPad Pro and also reveal a new MacBook Air and Mac mini - two consumer-oriented Macs that had been long neglected.

In 2019 there may be no such event. Apple has updated nearly all its Macs this year, except for the iMac Pro and Mac mini, and the now-discontinued MacBook. As for the iPad Pro, we could see that at the September event, or it could just be a press release.

October event

Spring 2020 Event

In the past, Apple has made significant announcements at spring events. In 2015 Apple held an event called 'Spring Forward' on 9 March, where it announced pricing and the launch date for the original Apple Watch and unveiled the 12in MacBook. Then on 21 March 2016, at the 'Let us loop you in' event, we got the iPhone SE, the iPad Pro 9.7 and iOS 9.3.

Spring 2017 was a bit of a disappointment for Apple followers: instead of a full-blown event the company quietly closed down its online store then sent out a press release announcing the launch of the iPad 2017 and the red iPhone 7.

Then in 2018 Apple held an education-focused event on 27 March at a school in Chicago. The company made a series of announcements including a new iPad (with support for Apple Pencil), updates to Pages, Numbers and Keynote, and GarageBand. As well as talking at length about what it can do for teachers and students.

In terms of what we are expecting to see in the Spring event in 2020, we could see a return to the smaller iPhone... We have our fingers crossed, but hopes are low.

iPhone SE 2

After introducing the iPhone XR, XS and XS Max in September 2018, Apple discontinued the iPhone SE, to the dismay of many. The SE was a popular iPhone, being both the smallest and the cheapest handset on offer, and the iPhone XR, which is much larger and still rather pricey, is no replacement.

However, rumours hint that Apple may yet launch a new 4in handset for those people who prefer a smaller phone. In fact, Xcode leaks indicate that a new handset could ship featuring the older iPhone 7 processor, and this could well be an update to the SE. There are a lot of people out there that hope these rumours are true!

Read the latest iPhone SE 2 news.

WWDC 2020

WWDC stands for Worldwide Developers Conference. This tends to be a software-focused event, where Apple announces the flagship features in its annual operating system updates for the benefit of third-party developer partners who will have to update their software to work with the new OS.

Tickets to WWDC are allocated via a ballot which you will have to enter if you want to get WWDC tickets in 2020. You can also watch WWDC from the comfort of your own home.

What can we expect at WWDC 2020?

At WWDC 2019 Apple told us about iOS 13 and macOS Catalina. It also unveilled the new Mac Pro and new display.

At WWDC 2018 we learned about iOS 12 and macOS Mojave. There were no hardware updates at that event.

At WWDC 2017 we heard about iOS 11 and macOS 10.13 High Sierra. We also got our first look at the new iMac Pro which was previewed alongside the launch of new iMacs and an updated MacBook Pro and MacBook.

It doesn't take a genius, then, to predict that WWDC 2020 will feature updates to Apple's operating systems. And it may include the appearance of new Macs. Which new Macs? you ask...

WWDC event

16in MacBook Pro

We're hearing that Apple might launch a new MacBook Pro with a 16in 4K screen - something that creatives have been calling for.

Read about the 16in MacBook Pro here.

New iMac - with a new design!

The iMac has looked the same for around a decade, change is well overdue and 2020 might be the year we finally see it!

Here's what we hope to see from the iMac in 2020.


Apple didn't update the MacBook in 2018 or 2019, in fact it discontinued it!!! So why are we even mentioning it here?

Well we think that Apple does have something up its sleeve and that we could be seeing an all new MacBook at some point in the future, Read about the rumours about the new MacBook here.