Nike will expand its iPod-enabled range of products, the company confirmed last week.
According to Nike CEO, Mark Parker, the company plans to make all its running shoes compatible with its Nike+ iPod technology by the end of the year.
Nike Plus is a sensor that attaches to shoes so runners with iPods can monitor how far they have gone and how many calories they have burned.
The news emerged as the company revealed its third quarter results last week, revealing revenue up 9 per cent to $3.93 billion, up from $3.61 billion a year ago.
Parker also observed: "Consumers want a more compelling and relevant experience wherever and whenever they shop," leading the company to plan some changes in its retail strategy.
"We're grabbing the opportunity to take Nike and our industry to someplace new, where consumers have experiences that are physical and digital and mobile," Parker said.