O2 seems set to attract some iPhone customers to its broadband services as its broadband service wins critical praise.

O2's broadband internet service has been voted best service in a poll on the thinkbroadband.com comparison site for November.

The poll measures key satisfaction areas for customers, including speed, reliability and customer service, asking users to score each provider.

Thinkbroadband.com compares services from all the main ISPs and when compared with AOL (UK), Orange, TalkTalk Broadband, BT Broadband and Sky Broadband, O2 Broadband scored the highest in each of the three categories, with 74 per cent, 72 per cent and 79 per cent for speed, reliability and customer service respectively.

In a separate survey conducted by Intrepid Research, 100 per cent of customers that switched from Orange and PlusNet thought the O2 service was “better” than their previous service. 86 per cent of ex-AOL customers and 85 per cent of ex-Virgin Media customers thought the same. Overall, 81 per cent of customers questioned were very satisfied with the service and likely to recommend it to their friends.

“We launched O2 Broadband with a commitment to creating an overall quality of experience that sets a new standard in the market,” said Sally Cowdry, marketing director, O2 UK. “We’re delighted that just over one month since launch independent research from experts shows that we are delivering on this promise.”

Sebastien Lahtinen, Co-founder of thinkbroadband.com added, "O2 has entered a very competitive market with highly compelling services and our users have clearly indicated that they currently perform very well in all three categories against the large established operators."

Three price plans are available for O2 Pay Monthly customers: Standard Package, £7.50/month for up to 8 meg; Premium, £10 per month for up to 16 meg and the Ultimate at £15 per month for speeds of up to 20 meg. Non O2 Pay Monthly and non-O2 customers pay £10 per month more for each package.