Virgin Media has officially announced its rollout timetable for 100Mb broadband, with parts of London, the South East and Yorkshire the first to get access to the high-speed fibre network.
Virgin has promised the 100Mb broadband service will be available from December 2010, with the full rollout expected to reach 12.7m homes by mid-2012.
The announcement confirms reports earlier this week that Virgin was close to launching a 100Mb service. Prime Minister David Cameron said during a speech at the Confederation of British Industry (CBI) on Monday that the upgrade was on the way.
Neil Berkett, chief executive officer at Virgin Media, said: “The launch of our 100Mb service is a significant milestone in the UK’s broadband evolution and a vivid illustration of the power of our next generation network. From establishing the UK’s first ever broadband service in 2000 to the launch of 100Mb in 2010, in the space of just ten years, Virgin Media has led the greatest developments in digital Britain.
"The world of possibilities that broadband will enable is set to explode and we’re excited about the innovations we can bring to consumers in the next decade.”
Virgin claims the 100Mb service will allow users to download an entire music album in as little as 5 seconds, a TV show in around 30 seconds, a high quality movie in as little as 90 seconds minutes and a high definition movie in around 7 minutes.
Those on 100Mb broadband will also enjoy faster upload times on Virgin’s new product: the service will deliver 10Mb upload speeds.
Virgin says a typical family will be able to get the 100Mb broadband service from £35 a month when bought in a bundle, or £45 per month when bought as a sole product.