Parallels software publisher, SWsoft, is to change its name to Parallels, and has disclosed elements of its future strategy for virtualisation.

The company plans to focus on developing solutions that it believes will optimise computing through the application of virtualisation technologies. To achieve this it plans to introduce a broad portfolio of multi-platform virtualisation and automation solutions.

The strategy is based on the Parallels Open Platform – an overlay platform that combines desktop and server virtualization and is boosted by automation solutions. The company expects its solutions to generate new activity in the rapidly emerging software-as-a-service markets.

"This is the first in a series of moves that will help our customers and partners realize the benefits of what we are calling 'Optimized Computing'," said Serguei Beloussov, CEO, SWsoft. "This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions. Truly optimized computing requires virtualization, system automation and business automation components - which our company is unique in providing."

New products expected in 2008 to help deliver on the company vision include version 4.0 of the company’s Virtuozzo container-based virtualization software, a server-based hypervisor later in 2008, and major updates to Parallels Desktop and Parallels Workstation.

Also in 2008, the company will be introducing new virtualization management software that will manage its own Virtuozzo and Parallels solutions, as well as third-party virtualization technologies.