Radiohead are unlikely to repeat their “pay what you like” In Rainbows sales strategy, calling the deal a “one-off”,
Speaking to Hollywood Reporter, frontman Thom Yorke said of the deal, “I think it was a one-off response to a particular situation.
“It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time."
Radiohead's decision to allow fans to pay what they wished for the album came shortly after the band left former label, EMI. But the move to meet fans half-way has been emulated by the likes of The Charlatans, Prince, Nine Inch Nails and Coldplay.