Another member of the royal family of rock has elected to release his music free, this time through The Sunday Times.

Former Kinks member, Ray Davies, this morning announced plans to release his new ten-track solo album, Working Man's Café free with every copy of the paper on 21 October.

Davies will also make album track 'Vietnam Cowboys' available as a free download from 14 October.

Davies sees the move as a step in circulating music to its maximum audience: “Personally, it’s about reaching as many people as possible,” he said. “I’m incredibly proud of this album and am truly excited that 1.5 million copies will be distributed to people who’ll hear it organically – the way it was intended. It’s an exciting opportunity I couldn’t resist.”

Davies, the artist behind seminal '60's tracks ‘Waterloo Sunset’ and ‘Sunny Afternoon’ , sees the move as a step forward toward new business models for the recording industry.

Artists and labels are being forced to find new, improved ways of reaching their audiences. In July, Prince released his new album through a national paper – a pioneering first that sparked explosive reactions and opened a new forum for debate. Just last week, Radiohead also announced their new album will be exclusively available via their own website.

Recorded in Nashville and mixed at London’s Konk Studios earlier this year, the album consists of a collection of Davies-written songs, co-produced with Ray Kennedy.