Apple retail remains a solid success for Apple, returning record revenue of $1.25 billion for the company's fourth quarter, the company revealed last night.

Retail revenues hit $936 million in the same quarter last year and $915 million in its third quarter. Fourth quarter revenues lent $268 million in profit, up 46 per cent sequentially.

The company's retail operations donated record Mac sales to Apple's sales mix - up 43 per cent to 473,000 Macs, 50 per cent of which went to first time Mac users, the company claims.

Apple opened 12 new stores in the quarter and now runs 197 outlets.

Apple’s stores hosted 31 million visitors, or 12,500 per store each week. Apple chief financial officer Peter Oppenheimer revealed the stores offered over 300,000 personal training sessions during the quarter and that Apple boasts 387,000 ProCare and One to One members.

Average per-store revenues were $6.6 million, with 12 new stores opened during the quarter, for an average of 197 stores open.

Apple also revealed plans to open its first retail store in China in summer next year, launching with a shop in Beijing.