BlackBerry maker Research In Motion (RIM) was behind the ‘Wake Up’ flashmob at the Sydney Apple Store last week, as part of a campaign for its upcoming BlackBerry 10, it has been confirmed.
Previously believed to be a stunt by Samsung for the launch of the Galaxy SIII, the flashmob saw protesters arriving in a black coach, holding signs and chanting “wake up” outside the Australian Apple Store.
“We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia,” RIM has said, according to a report from The Age.
Samsung had already denied the accusations that it was behind the protest before RIM admitted its involvement: “As a market leader in smartphones we think Australians have already woken up to the multitude of choices available, but kudos to whoever is behind the campaign,” said the Galaxy SIII maker.
The ‘Wake Up’ website’s countdown timer is now believed to reach Zero on 7 May, the day that RIM says a ‘reveal’ will take place. It is expected that RIM will use the event to launch the BlackBerry 10 mobile operating system.
RIM is currently holding its BlackBerry world conference in Florida.