Apple may introduce its own self-published video soap operas that it may make available through iTunes, a report claims.

Apple is expected to launch new iPods - including a widescreen, multi-touch video iPod - during its special event. Goldman Sachs analyst David Bailey predicts the announcements are: "Likely to include a full line-up of revamped iPods, with significantly greater functionality at current price points, including the much-anticipated full-screen video iPod."

The company is likely to engage in a major marketing push following the launch of its new iPod range.

But Apple may plan to go one further, extending the vision of its existing media ecosystem beyond the distribution of other people's content to iPod users.

A report on Smarthouse claims the company has held discussions with three production companies with a view to furnish exclusive iPod/iTunes content.

The plan may not bear fruit, as some senior executives are determined that Apple should stick to manufacturing software and hardware, rather than dabbling in content creation.

Notions that Apple may choose to move from being effectively an infrastructure provider to that of a content publisher are also mooted on the Blackfriars' Marketing blog today.

That report suggests the company may extend the content it makes available to viewers on a subscription basis. iTunes users could select a series of different TV shows and would then be able to access these shows as and when they chose to do so, using a computer, iPod, iPhone or an Apple TV.

The popular Fake Steve Jobs blog brings the notion to bear as it discusses Apple's spat with NBC Universal: "Apple is not really a computer company anymore, or even a consumer electronics company. We're a network. We take content and distribute it out to millions of people."

The blog explains that TV producers don't like the existing TV network system - and predicts that TV content creators will eventually migrate to selling their shows through Apple's network, by-passing existing TV networks.

Seeking Alpha notes: "The internet is in the process of routing around the TV networks. The only question is whether they'll change soon enough to avoid becoming irrelevant."