FileMaker plans to set up shop in the alternate reality of Second Life.
The company is exhibiting at Scottish education trade show, SETT, which has an island in the Second Life world - and FileMaker will take a booth on SETT island.
The move means educationalists who can't make the trade show can boot up Second Life to visit the virtual incarnation of the event. They'll even get virtual goodie bags by visiting the booth.
Those with Second Life installed on their machines can visit the booth right now using this link.
It's another future-focused move from the wholly-owned Apple subsidiary. Earlier this year the company set up its Education Resource Centre to offer ideas and resources to explain how database software can play a bigger role in the curriculum, not just in the ICT lesson.
Tony Speakman, FileMaker's regional manager for Northern Europe said: “The Scottish Learning Festival will be a great opportunity for educationalists to experience and witness the innovation taking place in ICT. The island in Second Life will enable even those that can’t attend the show in person to find out about all the great developments happening and we are really excited to be a part of this.”
FileMaker will be on stand C54 at the show being held at the SECC in Glasgow from 19 –20 September.
FileMaker recently launched an upgrade to its product portfolio with FileMaker 9.