Shure Distribution UK will introduce the entry-level SE110 Sound Isolating Earphones, in late October 2007.

The SE110 is the lowest cost set of Shure sound isolating earphones, developed using techniques acquired for use by professional musicians on stage.

These headphones feature a balanced MicroSpeaker that offers optimised audio for a rich listening experience. They ship with an assortment of soft, flexible sleeves.

The company promises the same degree of "spectacular sound quality and audio precision" found across the rest of its award-winning digital music focused headphone range.

The range consists of the SE210, SE310, the SE420 and the critically-acclaimed SE530s.

”More and more people are realising the pitfalls of bundled earphones and the huge benefits of upgrading to premier earphones which enhances their music,” says Paul Crognale, marketing manager UK.

“We are committed to bringing superior audio quality that musicians experience on stage to everyone. With the introduction of the SE110 earphones, we are setting the new standard for high quality sound at an affordable price.”

The SE110 headphones cost £69.