Research conducted by a mobile phone comparison site claims web searches for HTC phones are now more popular than those for Apple's iPhone.
Good Mobile Phones claims HTC's Wildfire, Desire and Desire HD head the pack as the three most searched-for phones on the company's own site, with Apple's iPhone 4 in sixth place.
The research, which covered a 30-day period, also saw the Samsung Galaxy S and Nokia N8 beat the iPhone 4.
The BlackBerry Curve 8520, Samsung Tocco Lite, BlackBerry Torch and Sony Xperia X10 made up the rest of the top ten most searched smartphones on Good Mobile Phones.
The website claims to find the best mobile deals for individuals by comparing the actual costs of each phone, including upfront costs, monthly fees and any incentives offered.