You may have noticed that many of the athletes on Team GB have been wearing Beats by Dr. Dre headphones during the London 2012 Olympic games. That could be about to change, though, as Olympic chiefs begin cracking down on sponsorship rules.

Despite not being an official sponsor of the International Olympic Committee (IOC) or London 2012, Dr. Dre apparently sent British team members special union jack Beats prior to the start of the games.

We’ve spotted Olympians wearing Beats on several occassions, especially during swimming events. Many athletes use the headphones to listen to music and help them focus, including diver Tom Daley, who wore them before his event on Monday.

Tennis player Laura Robson also reportedly tweeted about receiving Beats from Dr Dre, but that post disappeared shortly after. Footballer Jack Butland tweeted: “Love my GB Beats by Dre.”


According to the regulations put in place by LOCOG (London Organising Committee of the Olympic and Paralympic Games) and the IOC, athletes are not allowed to promote any brand, product or service through any social media platform.

Although no one has received a formal warning, British Olympic Association spokesman Darryl Seibel said on Thursday that officials have reminded team leaders of “the importance of protecting our corporate partners” and of rules against endorsing commercial products on Twitter, reports Associated Press.

Seibel highlighted that British athletes are allowed to wear headphones made by sponsor Panasonic.

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