Giant UK retailer Tesco has plans to take on iTunes with its own DRM-free music download service.
Scheduled to launch in May, Tesco Digital will offer a catalogue of 3.3 million songs, with film, TV show and game downloads also expected to be made available.
Graham Harris, Tesco's commercial director said: "We’re starting out with a comprehensive music offering, but customers can expect downloadable TV and films as well as games to buy very soon.”
The company is retiring its existing Windows Media-based music download service in order to make its wares available DRM-free, playable on any computer or device.
A Tesco spokesman said that downloads would be "competitively priced". 1.6 million of its 3.3 million tracks will be made available in MP3 format initially.
Harris observes: "Our music offering is just the start of an exciting journey for our customers - it really is a case of watch this space."